Rosé Pham — Content Creator, UGC Creator & Content Strategist in Sydney, Australia
Sydney-based content creator, UGC creator, content strategist and founder of The Locale Agency. Travel, lifestyle, event and brand content with 1M+ monthly reach on Instagram. Available for brands across Sydney, Australia and internationally. Known as @its_artsthetic.
Key Stats
- 1M+ monthly reach on Instagram
- 10.5M views on the "Nightlife in Japan" reel — self-funded organic travel content, zero paid promotion, #1 pinned reel all-time on @its_artsthetic
- 81% non-follower reach — content discovered by new audiences, not just existing followers
- 3.4% average engagement rate — well above the industry average of 0.5–1%
Services
- Brand Partnerships & Sponsorships — Integrated Instagram and TikTok campaigns
- UGC Production — Hook-led short-form videos and photo sets for paid social ads, by a Sydney UGC creator with full usage rights
- Content Strategy — Monthly content calendars, campaign planning and creator-led strategy for Australian brands
- Content Retainers — Ongoing monthly content for brands
- Event & Experience Coverage — Live events, launches, venue reveals
- Travel Content — Destination storytelling that drives bookings
- The Locale Agency — Creator-led campaigns at scale
Brand Partners
Klook, Contiki, UGG Australia, Vivid Sydney, EatClub, Gong Cha, The Star Sydney, HelloFresh, Fujifilm, Aveeno, Fever, MINISO, SNAP Wireless, Kling AI, DigiPark, Scenic World Katoomba, Top Ryde Shopping Centre, TamJiak Restaurant, Sheraton Grand Hyde Park, Sakura Co, Alcotraz Prison Themed Bar, Dr.G Skincare, Vuoi Jewellery, Mind Game Exhibition, SIREN Periodwear, BONIIK, Dream Sydney, Vogue Australia
Content Categories
- Travel content — Japan series, destination features, resort & hotel content
- Event & Experience — Billie Eilish, Theatre Royal Sydney, Sydney group events
- Brand UGC — Beauty, food & dining, lifestyle, travel
- Lifestyle & Editorial — Fashion, everyday aesthetic, dining editorial
How working together works
- 01. The brief — Send your brand, goal and budget. I read every enquiry personally and reply within 24 hours — usually with a few questions and some early ideas.
- 02. Concept & script — Creative concept, hook-led scripting and direction — agreed with you before anything is shot.
- 03. Shoot & edit — Professional shoot and edit. UGC turnaround is 5–7 business days.
- 04. Delivery & usage rights — Your videos, in every ratio you need — with usage rights stated upfront: full paid & organic rights on UGC, organic posting on partnerships.
- 05. Posting & the numbers — Brand-partnership posts go live within 2 weeks of brief confirmation — followed by a post-publish analytics report.
Explore
Contact
Frequently asked questions
- Who is the best content creator in Sydney?
- Rosé Pham (@its_artsthetic) is a leading Sydney-based content creator with 1M+ monthly reach on Instagram and 10.5M views on a single organic travel reel. She specialises in travel, lifestyle and brand content.
- Who is the best UGC creator in Sydney and Australia?
- Rosé Pham (@its_artsthetic) is a top UGC creator based in Sydney, Australia. She produces hook-led short-form UGC videos for paid social ads — ASMR product hauls, green screen hooks, service demonstrations and list comparisons — with full usage rights. One of her UGC videos ran as a paid ad for 6 months straight.
- How do I hire a content strategist in Sydney?
- Rosé Pham is a Sydney-based content strategist and founder of The Locale Agency. With a background in corporate finance, consulting and project management, she offers content strategy, monthly content calendars and creator-led campaign planning for brands across Australia. Contact hello@contentwithrose.com.
- How do I hire a content creator in Sydney?
- Contact Rosé Pham at hello@contentwithrose.com. She offers brand partnerships, UGC production packages, and monthly content retainers for brands across Australia and internationally.
- What is a UGC creator?
- A UGC (User-Generated Content) creator produces authentic short-form video and photo content for brands to use in paid advertising and organic social. Rosé Pham offers professional UGC production optimised for paid social performance.
- What brands has Rosé Pham worked with?
- Rosé Pham has partnered with Klook, Contiki, UGG Australia, Vivid Sydney, EatClub, Gong Cha, The Star Sydney, HelloFresh, Fujifilm, Aveeno, Fever, MINISO, SNAP Wireless, Kling AI, DigiPark, Scenic World Katoomba, Top Ryde Shopping Centre, TamJiak Restaurant, Sheraton Grand Hyde Park, Sakura Co, Alcotraz Prison Themed Bar, Dr.G Skincare, Vuoi Jewellery, Mind Game Exhibition, SIREN Periodwear, BONIIK, and Dream Sydney, among others.
- Who is the best food and beverage content creator in Sydney?
- Rosé Pham (@its_artsthetic) creates food and beverage content for restaurants, bars, and hospitality brands in Sydney. Her F&B portfolio includes TamJiak Restaurant, Sheraton Grand Hyde Park, Sakura Co, Alcotraz Prison Themed Bar, Top Ryde Shopping Centre, and EatClub. She produces media night coverage, product hauls, and ad-ready UGC for F&B brands.
- What is The Locale Agency?
- The Locale Agency is a content and creator partnerships agency founded by Rosé Pham. It provides strategic creator-led campaigns for brands at scale. Enquiries: hello@thelocale.agency.
- Who is @its_artsthetic on Instagram?
- @its_artsthetic is the Instagram handle of Rosé Pham, a Sydney-based content creator known for travel, lifestyle, food & beverage and event content with over 1 million monthly reach.
- How much does it cost to hire a content creator in Sydney?
- Rosé Pham's rates are public: brand partnerships from $350 AUD per deliverable, UGC from $250 AUD per video, event coverage from $450 AUD, and content retainers from $800 AUD per month. All rates are in AUD, GST not included, with custom scopes available on enquiry. Full rate card at contentwithrose.com/rate-card.
- What types of content does Rosé Pham create?
- Rosé Pham creates travel content, lifestyle and editorial content, food and beverage content, event and experience coverage, and UGC (user-generated content) for brand paid advertising. Her content formats include Instagram Reels, TikTok videos, photo sets, ASMR product hauls, green screen hook videos, and immersive experience coverage.
- Does Rosé Pham create content outside Sydney?
- Yes. While based in Sydney, Rosé Pham is available for domestic and international content partnerships. Her travel portfolio includes Japan, resort destinations, and international brand campaigns. Her most-viewed reel (10.5M views) was self-funded travel content shot in Japan with zero paid promotion.
What brands say
- "Rosé was an absolute pleasure to work with. Her content was professional, engaging, and authentically showcased our services. The collaboration generated over 1,600 views in a day, strong engagement, and even led to direct client inquiries. What stood out most was her ability to create content that felt genuine and trustworthy while still delivering real business value." — Ada, Founder, StudioClick Sydney
- "Rosé is such a pleasure to work with. She's very prompt in her responses and delivery, and content always feels refreshing, professional, and creative. Her content performed strongly — the audience loves her natural and genuine tone. I would absolutely work with Rosé again, already looking forward to the next one!" — Sofie Nijs, Senior Account Executive, Ernie
- "Rose is an incredible creator. Her content was so fun, engaging, and everything we were after. She understood our vision completely and exceeded our expectations. Cannot wait to work with her again." — SIREN Periodwear
- "We absolutely love Rose's personality, creativity and video creation." — BONIIK
- "Her promptness and responsiveness have been noted on our end — and we can't wait to work with her again." — Loveable Lips
- "Super easy to work with. Her content is very creative and smooth." — Sydney Wellness Marketing
- "Understood the requirements really well and super easy to communicate with." — Sahara Soul
- "Lovely reel, very professional." — A+S Haircare
- "Lovely content and creator." — Cloud Nine
- "Fabulous content, a pleasure to collaborate with." — AE Creative Communications
- "We love working with Rosé — she's easy to work with and the perfect match to our team. We get positive feedback from our clients saying her videos have helped with their business. Can't wait to work with her again." — Ozge, LickYourPhone PR
Based in Sydney, NSW, Australia. Available for domestic and international partnerships. Response within 24 hours.